AWEARNESS, THE KENNETH COLE FOUNDATION

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Every year, 1800+ volunteers demonstrate their passion and enthusiasm for independent film to create one of the best movie-going experiences in the world. Thanks to their selfless commitment, many important issues and powerful stories reach an influential audience.

Join us in a series of online discussions about relevant social issues. Our “ISSUE OF THE SEASON” focuses on the cause we’re currently supporting, and our “ISSUE IN THE NEWS” hosts a discussion about a topical issue that’s making headlines.

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awearness : HIV/AIDS

Right

2011

Kenneth has reinterpreted the AIDS ribbon to mark the discovery of the virus 30 years ago. Watch his CNN interview here.

AIDS Walk 2011:
AIDS... WALK IT OFF

We were proud to partner with amfAR to sponsor the return of Larry Kramer’s powerful 1985 masterwork of love, anger and pride. The production won The Best Revival of a Play at the Tony Awards. Kenneth and the CEO of amfAR, Kevin Frost, participated in a Q&A session directly after one of the play’s performances and we also created the play’s official T-shirt.
THE NORMAL HEART.
IT"S A COMING OF RAGE STORY.

2010

Kenneth Cole partnered with UNAIDS and amfAR to launch the LIGHT FOR RIGHTS campaign.

AIDS Walk 2010:
DO IT WITH STRANGERS (FOR MONEY).

2009

SAVE A HIDE… WEAR A RUBBER (BOOT)
campaign to support amfAR.

AIDS Walk 2009:
ACT POSITIVE AND THINK NEGATIVE.

2008

Since 1998, over 3,500 Kenneth Cole associates have participated in AIDS Walks in 18 cities raising over $650,000 for the cause.
WE ALL WALK IN DIFFERENT SHOES.

Kenneth Cole launches the AWEARNESS book to share the inspiring stories of Change Agents – those courageous individuals who recognize a problem and strive to become the solution.

During the Elliot Spitzer prostitution scandal, this billboard reinforced the importance of practicing safe sex.
SOME PROSTITUTION RINGS ARE SAFER THAN OTHERS.

Our Spring 2008 national ad campaign celebrated diversity and recognized those individuals who had the courage to be true to themselves. This ad featured Regan Hofmann, the Editor-in-Chief of Poz Magazine.
WE ALL WALK IN DIFFERENT SHOES.

2007

AIDS Walk 2007:
WALKING FOR AWEARNESS.

By using a stencil and a power washer, we created these messages in New York and LA by cleaning the sidewalks. It’s not illegal to clean the floor.
STAY CLEAN, GET TESTED.

2006

This campaign ran in New York and London.
WE’RE FORGETTING AIDS. Over 60% of New Yorkers still practice unsafe sex. (The statistic was even higher in the UK.)

This is the campaign we wanted to run, but it was rejected by the MTA.
BEWARE OF TERRORIST CELLS. Over 60% of New Yorkers still practice unsafe sex.

AIDS Walk 2006:
EVERY YEAR IS A YEAR TOO MANY.

2005

Kenneth becomes Chairman of the Board of amfAR. Kenneth conceptualized and spearheaded the WE ALL HAVE AIDS campaign - the largest ever public service AIDS awareness initiative with the goal of communicating the notion that if AIDS exists anywhere, it essentially exists everywhere, and if anyone is infected, we are all affected.

This ad featured in our Fall 2005 national advertising campaign. AIDS DOESN’T KILL STYLISH PEOPLE if they use a condom.

2004

This ad featured in our Fall 2004 national advertising campaign. IN THE TIME IT TAKES TO READ THIS, ANOTHER PERSON WILL HAVE BEEN INFECTED WITH HIV. ARE YOU PUTTING US ON?

This ad featured in our Spring 2004 national advertising campaign. 95% OF PEOPLE IN THE WORLD WITH HIV DON’T KNOW THEY HAVE IT.ARE YOU PUTTING US ON?

2003

This ad featured in our 20th Anniversary Fall 2003 national advertising campaign. As you can see, it was a more subtle reference to safe sex than our usual approach: TAKING THESE PANTS OFF TOOK ABOUT 3 SECONDS, MAKING THEM TOOK SIGNIFICANTLY LONGER. BE SAFE.

2001

This message featured in our Fall 2001 catalog.
THINK AIDS IS NO LONGER A THREAT? DREAM ON.

This ad featured in our Spring 2001 national advertising campaign.
2001 AIDS CASES: 57 MILLION INFECTED, 0 CURED.

2000

amfAR campaign. LATEST AIDS STATISTICS: 40,000,000 INFECTED, 00,000,000 CURED.

1999

89%: CARRY LIP OR NAIL PROTECTION.
11%: CARRY HIV PROTECTION.

1998

Using shocking statistics, we’ve been able to raise public awareness in the fight against HIV/AIDS.
LATEST AIDS STATISTICS: 0,000,000 CURED.

LATEST AIDS STATISTICS: 0,000,000 VACCINATED.

100 PEOPLE CONTRACT HIV EVERY 10 MINUTES. TO BE AWARE IS MORE IMPORTANT THAN WHAT YOU WEAR.

1996

On behalf of amfAR we tried to help people realize that AIDS was not just someone else’s problem:

Sometimes, the positive approach isn’t the best option.
THINK NEGATIVE. SAY NO TO HIV.

In a grassroots effort to help amfAR reach a support group with minimal disposable income, we decided to speak directly to, or rather on, the disposable income.

1995

WEAR A RUBBER sole.

1994

THESE DAYS, TOO MANY CHILDREN ARE FOLLOWING IN THEIR PARENTS’ FOOTSTEPS.

1993

Five years after the original ad ran, we had to make a small change that made a big impact. THIS YEAR, BECAUSE OF AIDS, THOUSANDS OF AMERICANS WON’T LIVE LONG ENOUGH TO FILL THESE SHOES.

Sometimes, no words are needed.

1992

IF WE TOLD YOU A SHOE COULD HELP FIND THE CURE FOR AIDS, WOULD YOU BUY IT?

1988

The AIDS epidemic further infiltrated our lives, and redefined our future. THIS YEAR, BECAUSE OF AIDS, HUNDREDS OF AMERICANS WON’T LIVE LONG ENOUGH TO FILL THESE SHOES.

BY THE TIME YOU FINISH READING THIS MAGAZINE, AIDS WILL HAVE EMPTIED ALL OF THESE.

1987

We didn’t know how to cure AIDS, but we knew how to contain it. Slight problem – it was illegal to advertise condoms… nothing ventured, nothing gained. OUR SHOES AREN’T THE ONLY THING WE ENCOURAGE YOU TO WEAR.

1986

Kenneth’s first ad promoting AIDS awareness in 1986. The campaign was shot by famed photographer Annie Lebovitz and featured supermodels with their children.

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awearness : Civil Liberties

Right

2011

Our Fall 2011 national advertising campaign asked, WHERE DO YOU STAND? on controversial issues. We created an online forum to host the ensuing debates.

A T-shirt in support of the Human Rights Campaign to promote Marriage Equality.

TAKE YOUR LOVER
UP THE AISLE.
SUPPORT MARRIAGE EQUALITY

2010

A T-shirt in support of the Human Rights Campaign to repeal "Don’t ask, don’t tell."

I WANT YOU. YOU ARE SO REPEALING.
(DON’T ASK, DON’T TELL.)

2009

We partnered with the AWEARNESS book Change Agent Lauren Bush to create the FEED 100 bag, encouraging the use of reusable bags instead of plastic, as well as giving 100 school meals to kids in Rwanda. The FEED medical supplies backpack program brings medical supplies to where they are needed most.

IN NEED OF MEDICATION.

In support of the Human Rights Campaign, we created a T-shirt and posted this billboard during Gay Pride Week in NYC.
THOSE AGAINST SAME-SEX MARRIAGE AREN’T THINKING STRAIGHT. (OR ARE THEY?)

2008

For Fall 2008, we continued with our WE ALL WALK IN DIFFERENT SHOES campaign from the Spring.

To acknowledge and celebrate the historical moment of progress for racial equality, we posted this billboard the day after the Presidential Election.
A PRECEDENT WE CAN BE PROUD OF. CONGRATULATIONS BARACK OBAMA.

Our Spring 2008 national ad campaign celebrated diversity and recognized those individuals who had the courage to be true to themselve.
WE ALL WALK IN DIFFERENT SHOES.

2007

Another reason why our privacy should be protected.
IDENTITY THEFT AFFECTS 10 MILLION AMERICANS A YEAR. -K****** C***

2006

A shoe drive in support of Help USA.
CAN HOMELESSNESS BE RE-PAIRED?

As the Iraq war bill continued to increase, this billboard ran during Saddam Hussein’s trial.
THE BILLIONS SPENT EVICTING ONE IRAQI DICTATOR COULD HOUSE AMERICA’S 3.5 MILLION HOMELESS… FOREVER. ARE YOU PUTTING US ON?

We partnered with Jon Bon Jovi to create and sell an exclusive collection of leather jackets in support of Help USA. The headline perfectly coincided with the title of his most current song at that time.
WHO SAYS YOU CAN’T GO HOME. ABOUT 3.5 MILLION HOMELESS AMERICANS.

2005

In line with our clothing and shoe drive, we created a whole celebrity auction initiative through ebay. Celebrities donated personal items of clothing and footwear. We then displayed them in our store window at Rock Center and held an online auction. The money raised was donated to Help USA. LESS TALK, MORE AUCTION.

2004

This ad was part of our Fall 2004 national advertising campaign. GLAAD recognized us for being one of the first companies to mention the issue of same-sex marriage (before it became know as "Marriage Equality"). 52% OF AMERICANS THINK SAME-SEX MARRIAGES DON’T DESERVE A GOOD RECEPTION. ARE YOU PUTTING US ON?

This gun control message was featured as part of our Fall 2004 national advertising campaign. 40% OF AMERICAN HOMES WITH CHILDREN HAVE HIDDEN GUNS. 87% OF KIDS PLAY HIDE AND SEEK. ARE YOU PUTTING US ON?

We also ran the same image internationally with the headline. MANY CHILDREN GET SENT TO THEIR ROOMS. 500,000 HAVE RECENTLY BEEN SENT TO WAR. ARE YOU PUTTING US ON?

As part of the Fall 2004 national advertising campaign, we also addressed diversity in the workplace.
IT’S AFFIRMATIVE. WHITE MALES HOLD 97% OF THE HIGH-LEVEL CORPORATE JOBS IN THE U.S. ARE YOU PUTTING US ON?

This ad ran in the build-up to the 2004 Presidential Election.
100 MILLION VOTERS MADE A HUGE IMPACT ON THE LAST ELECTION. THEY DIDN’T VOTE. ARE YOU PUTTING US ON?

A clothing and shoe drive in support of Help USA.
GIVE FROM THE HEART, TAKE FROM THE CLOSET.

2002

A shoe drive in support of Help USA:
WHAT’S WRONG WITH SHOEING THE HOMELESS?

2001

These images featured in our Fall 2001 nation advertising campaign.
4,000 KIDS DIED FROM GUNS LAST YEAR. THIS IS A SIGN FOR CHANGE.

THINK YOU HAVE NO PRIVACY? YOU’RE NOT ALONE.

DESPITE OUR CURRENT ECONOMY, MORE HOMELESS THAN FORTUNES ARE BEING MADE EVERY DAY.

We were discouraged from mailing this invitation for our Fall 2001 runway show. Apparently, toy guns are better regulated than real ones.

This ad for watches doubles as a commentary on the death penalty.
1 IN 27 PEOPLE EXECUTED IN THE U.S. IS PROVEN INNOCENT OVER TIME.

1999

We’ve always supported gender equality in the workplace. Not only does this advertisement cater to women’s fashion sensibilities, but it also recognizes their struggle for equal pay.
FOR EVERY DOLLAR A MAN MAKES, A WOMAN MAKES 75 CENTS. CHANGE PLEASE.

1998

At our first runway show at Bryant Park in NYC, Kenneth wore an anti-gun message. DON’T SHOOT… THE MESSENGER.

A shoe drive in support of Help USA.
HAVE A HEART, GIVE A SOLE.

Two ads from our TO BE AWARE IS MORE IMPORTANT THAN WHAT YOU WEAR campaign.
THE FAMILY GUN IS MORE LIKELY TO KILL YOU THAN A STRANGER.

1 IN 27 PEOPLE EXECUTED IS LATER PROVEN INNOCENT.

An ad supporting a woman's right to choose.
WE THINK WOMEN SHOULD HAVE A CHOICE WHEN IT COMES TO BEING PREGNANT. BAREFOOT IS ANOTHER STORY.

1997

This was featured in our Fall 1997 national advertising campaign.
IT’S A WOMAN’S RIGHT TO CHOOSE. AFTER ALL, SHE’S THE ONE CARRYING IT.

1995

A shoe drive in support of Help USA.
THIS IS NO TIME FOR COLD FEET. Help us support NY’s homeless.

Kenneth’s relationship with the gay community began with his AIDS advocacy work and has been a consistent theme throughout ad campaigns. As a result of this open dialogue with the community and his advocacy for gay rights, Kenneth has proudly accepted awards from organizations including GLAAD and the Human Rights Campaign.
SHOES SHOULDN’T HAVE TO STAY IN THE CLOSET EITHER.

COME OUT, COME OUT, WHEREVER YOU ARE.

1993

This ad referred to Hillary Clinton’s effort to reform the national health care system.
A NATIONAL PLAN TO PROVIDE HEELING FOR ALL. WHY DIDN’T WE THINK OF THAT?

1992

Dan Quayle says "Potatoe," we say "Potato."
DON’T FORGET TO VOT.

A shoe drive in support of Help USA.
THERE ARE TOO MANY PEOPLE WHO WOULD LOVE TO BE IN YOUR SHOES.

1986

Kenneth was a founding board member of Help USA in 1986. The organization has been rehabilitating the homeless since then.

This newspaper ad had a reference towards the gun control issue.
REGARDLESS OF THE RIGHT TO BEAR ARMS, WE IN NO WAY CONDONE THE RIGHT TO BARE FEET.

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awearness : Freedom Of Expression

Right

2011

We donated the official vests to the Sundance Film Festival volunteers and sold a version in our stores to support the Sundance Institute.

We celebrated Fashion’s Night Out 2011 in a host of our stores and gave away this T-shirt:
WE PROMISE TO RESPECT YOU IN THE MORNING.

We held an event in our SoHo, NYC store and the band Parachute performed to a packed house.

2010

In the summer of 2010, thirty mannequins were displayed catwalk-style along the pedestrian plaza on Broadway from Times Square to Herald Square in NYC. This high-profile exhibition showcased the extraordinary design talent of the New York Fashion industry and the authentic New York district they call home.

We donated the official jackets to the Sundance Film Festival volunteers and sold a version in our stores to support the Sundance Institute.

We celebrated Fashion’s Night Out in our stores and featured a T-shirt station where customers could customize their own shirts from a series of messages. The message featured here was one of the most popular:
I WENT TO FASHION’S NIGHT OUT AND ALL I GOT WAS THIS LOUSY, FABULOUS, CHIC, STYLISH, T-SHIRT.

2005

We celebrated Fashion’s Night Out on September 10th at the Kenneth Cole Rockefeller Center Flagship Store to help boost the economy. Special guest, Matisyahu performed songs from his latest album.

We also produced this billboard to support the fashion industry and the economy.
PLEDGE ALLEGIANCE TO THE BAG. YOUR COUNTRY NEEDS YOU TO SHOP. 100% OF SALES TAX WILL BE DONATED TO PAY DOWN THE NATIONAL DEBT.

2003

Originally founded in 1981, the Sundance Institute has evolved into an internationally recognized non-profit organization that actively advances the work of risk-taking storytellers worldwide. Since 2003, Kenneth has served on the board of trustees at the Sundance Institute. Since then, he has had the opportunity to develop and provide platforms for independent filmmakers.

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awearness : Disaster Relief

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2011

In a continued effort to support disaster relief in Haiti, AWEARNESS, The Kenneth Cole Foundation, ran a nationwide shoe drive and retail program to raise money for the construction of a community wellness center in Haiti. The program included in store customer donations of both money and shoes.

Kenneth and the Kenneth Cole team visited Haiti to distribute shoes and volunteer at an orphanage.

In the wake of the devastating tsunami in Japan, we sold T-shirts detailed with the hopeful message: THE SUN ALWAYS RISES IN THE EAST. Money raised from the sales was sent to assist relief efforts in Japan.

Kenneth also participated in a CFDA sale where he auctioned off a trip to the Sundance Film Festival through Charity Buzz.

2010

In response to the earthquake in Haiti, we sold T-shirts to raise funds for disaster relief. In addition, donations of shoes in stores were collected for the distribution in Haiti. The initiative was coupled with a billboard to raise awareness and promote social responsibility.

Reacting to the BP oil spill, we launched a customized T-shirt store to help save the Gulf. 100% of net profits from the sale of the shirts were used to support clean up efforts. Popular shirts included: WE CAN ALL CLEAN UP WELL and I CLEAN UP WELL.

Kenneth Cole District Managers worked as part of a “hands on” service project which helped in the oil clean-up in Foley, Alabama.

2005

In the aftermath of Hurricane Katrina, our WE STAND BAYOU T-shirts echoed the voice of the American people. Proceeds from the special edition T-shirts were donated to aid the recovery and reconstruction in New Orleans.

2004

We rallied support for devastated communities following the Indian Ocean Tsunami by collecting donations to supplement recovery efforts.

awearness : ChangeAgentsArchive

We have created a Public Service Announcement to raise awareness and promote our new version of the AIDS ribbon. Watch the PSA and check out our celebrity interviews with the Change Agents supporting this initiative.	“Music is sunshine,” says Michael Franti, one of the most positive and conscious artists in music today. “Like sunshine, music is a powerful force that can instantly and almost chemically change your entire mood. Music gives us new energy and a stronger sense of purpose.”	Amr Waked is an Egyptian film, television, and stage actor, known for his roles portraying Middle Eastern and Mediterranean characters. He is best known to international audiences as the terrorist leader in the 2005 film Syriana. He was recently featured in Vanity Fair for his involvement in the 2011 Egypt anti-government protests.	The Honorable Cory A. Booker, 41, is the Mayor of Newark, New Jersey. He took the oath of office as Mayor of New Jersey's largest city on July 1, 2006 following a sweeping electoral victory and was re-elected to a second term on May 11, 2010.	Cheyenne Jackson is an award-winning stage, film, and television actor. He is currently appearing on NBC's 30 Rock as Danny Baker, and is a frequent guest star on FOX's Glee. Cheyenne is an international ambassador for amfAR and serves as national ambassador for HMI, The Hetrick-Martin Institute.	Former model, activist, and presidential niece Lauren Bush is the Co-Founder and CEO of FEED Projects, a charitable company with the mission of creating good products that help better the world and an honorary spokesperson for the UN World Food Programme. She created the FEED bag with the idea that a reusable bag can feed the world.

As president of the *Human Rights Campaign*, Joe Solmonese has demonstrated that he has the political, strategic and communications skills to make the organization a powerhouse both in Washington and around the country. The National Journal has rated the HRC the second most successful interest group in all of Washington during the 2006 election.	Musician, father, philanthropist, and professional sports team owner Jon Bon Jovi is a motivating force on the issue of affordable housing and poverty in America. His partnerships with *Project HOME, HELP USA, Habitat for Humanity*, and Kenneth Cole Productions have helped create new homes for low-income families from Louisiana to Pennsylvania.	After leaving office, President Bill Clinton has continued to have a positive impact on the lives of millions, working to solve some of the world's biggest challenges through the *Clinton Foundation*. He launced the Clinton Foundation HIV/AIDS initiative to expand essential access to lifesaving medication and to help developing countries systematize their treatment approach.	Established by Sir Elton John in 1992, the *Elton John AIDS Foundation (EJAF.)* is a leader in supporting innovative HIV/AIDS prevention education programs and direct care and support services to people living with HIV/AIDS. EJAF has raised more than $150 million for programs in fifty-five countries around the world.	In 1991 sports legend Earvin “Magic” Johnson, Jr., announced his HIV-positive status, immediately becoming one of the most prominent crusaders for AIDS awareness. The *Magic Johnson Foundation* supports a number of educational and prevention programs, including the award-winning “I Stand With Magic” campaign to end AIDS in the African-American community.	Hip-hop artist, actor, and entrepreneur Chris “Ludacris” Bridges has been honored for his commitment to the problem of runaway and at risk youth. The *Ludacris Foundation* uses music and the arts to inspire and aid urban youth, supporting a variety of initiatives dedicated to underprivileged youth and families, children with disabilities, education, helathy lifestyles, and HIV/AIDS prevention.

Orthodox Jewish reggae rapper Matisyahu challenges people to break boundaries and embrace the unconvetional with his unique fusion of music and religion. He is currently launching his foundation *Something From Nothing* to encourage kids in the arts.	Well-known actor and activist Ashley Judd appeared on the cover os Ms. Magazine in 2003 wearing a “This Is What a Feminist Looks Like” T-shirt. She has been deeply involved in a number of causes, including the *Equal Rights Amendment Campaign* and *Population Servies International*, and has traveled throughout Africa and Asia on behalf of Youth AIDS.	In 1996 world-class cyclist Lance Armstrong was diagnosed with testicular cancer. After undergoing treatment, he came back from cancer to win the Tour de France seven consecutive times. As chairman and founder of the *Lance Armstrong Foundation*, he is a leading advocate for cancer survivors and the issues they face.	Actor and director Robert Redford has been a passionate environmentalist and political activist since the early 1970s. As founder of the *Sundance Institute*, he supports thought-provoking, independent voices in film and theater.

Sundance

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ChangeAgents

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ChangeAgentsKennethCole

awearness : ChangeAgentsKennethCole

As a renowned American designer and humanitarian, Kenneth Cole believes that "It is great to be known for your shoes. It is even better to be recognized for your soul." A business that began over 25 years ago out of the back of a 40-foot trailer, Kenneth Cole Productions has risen to the top of American fashion. Cole is famed for uniting his fashion instincts and business acumen with his philanthropic convictions. As Chairman to The Foundation for AIDS Research (amfAR), and a founding board member of the homeless organization HELP USA, Cole has made it his business to fuse fashion with social action. He is also a board member of the Council of Fashion Designers of America (CFDA) and The Sundance Institute.

Sometimes politically ironic and irreverent but always socially conscious and relevant, Cole's advertising has touched on everything from gun control and cloning to abortion and AIDS. Whatever the slogan and whatever the issue, Cole continues to abide by two mantras: "What we stand for is more important that what we stand in" and "We may not heel the world, but we hope to be an accessory."

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ChangeAgentsSkylar

awearness : ChangeAgentsSkylar

Skylar Grey is a singer, songwriter, and multi-instrumentalist who is responsible for co-writing some of the most memorable songs of the past year. With hits such as Eminem's "Love The Way You Lie" (which earned Grey two GRAMMY Award nominations, including Song and Record of the Year), Dr. Dre's "I Need A Doctor" (which Grey performed alongside Dre and Eminem at this year's GRAMMY ceremony), Diddy-Dirty Money's "Coming Home" (which she performed with the Sean Combs-fronted group on American Idol this season), Lupe Fiasco's "Words I Never Said," and T.I.'s "Castle Walls," her work lit up the Billboard Hot 100 and iTunes sales charts.

The fact that "Love The Way You Lie" — for which Grey penned the Rihanna-sung chorus - has sold nearly 10 million downloads globally and spent seven weeks atop the U.S. pop chart is a clear message to the 25-year-old Grey.

Grey will get her chance this fall with the release of INVINSIBLE, the upcoming album she's recorded with British songwriter and producer Alex Da Kid (Nicki Minaj, B.o.B, U2). Da Kid signed Grey to a production deal with his company KIDinaKORNER and is responsible for her connections to Eminem, Rihanna, Dr. Dre, Sean Combs, Lupe Fiasco, and T.I. The music the two have cooked up for INVINSIBLE is cinematic, hip-hop-influenced alternative-pop that showcases Grey's dusky, ethereal voice and gift for haunting melodies, which Da Kid has set to inventive, percussive beats.

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ChangeAgentsCheyenne

awearness : ChangeAgentsCheyenne

Cheyenne Jackson is an award-winning stage, film, and television actor. He is currently appearing on NBC's 30 Rock as Danny Baker, and is a frequent guest star on FOX's Glee. Cheyenne is an international ambassador for amfAR and serves as national ambassador for HMI, The Hetrick-Martin Institute.

Cheyenne Jackson currently appears on NBC's "30 Rock," Fox's "Glee" and HBO's "Curb Your Enthusiasm." He has also been seen in "Family Practice," "Life on Mars," "Lipstick Jungle," "Ugly Betty", "Law and Order" and "It Takes a Village." Jackson's film credits include CURIOSITY, HYSTERIA, PHOTO OP and the Academy Award nominated film UNITED 93. He'll next appear in the indie films SMILE, THE GREEN, and PRICE CHECK. He also recently wrapped production on Daryl Wein's LOLA VERSUS. His first Broadway role was in All Shook Up, earning him the Theatre World Award. Jackson has also appeared in productions of Finian's Rainbow, Damn Yankees, Xanadu, The Agony & The Agony, Altar Boyz, Aida, Thoroughly Modern Millie, The Cartells, On the 20th Century, and The 24 Hour Plays. Jackson is an ambassador for amfAR and serves as national ambassador for The Hetrick-Martin Institute.

On and off Broadway, Cheyenne has appeared in: Finian's Rainbow (Drama Desk nomination), Damn Yankees, Xanadu (Drama League, Drama Desk nominations) The Agony & the Agony, All Shook Up (Theater World Award, Drama League, Outer Critics Circle nomination), the premiere cast of Altar Boyz, Aida, Thoroughly Modern Millie, The Cartells, On the 20th Century, and The 24 Hour Plays. His film and television credits include: the Oscar-nominated United 93, Curiosity, Hysteria, Photo Op, Family Practice, Life on Mars, Ugly Betty, It Takes a Village, Curb Your Enthusiasm, 30 Rock, and Glee. Cheyenne's debut CD "The Power of Two" with Michael Feinstein, is available now on Amazon and iTunes.

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ChangeAgentsKesha

awearness : ChangeAgentsKesha

If there's one thing Ke$ha knows how to do, it's tell stories. Here's a pretty good one: Two years ago, the aspiring pop singer and songwriter decided she wanted Prince to produce her first album. So, she found out his address and drove to his Beverly Hills home, where she paid the gardener five dollars to let her squeeze herself under his front gate. Then she hiked up the driveway (which was lined in purple velvet), let herself in through an unlocked side door, and rode the mirrored elevator up to the third floor where the Purple One himself was jamming with his band.

Ke$ha never did hear from Prince, but the incident speaks volumes about this 22-year-old newcomer's firecracker personality and determination.

She is currently at work writing and recording her debut album with executive producer Dr. Luke, who has scored No. 1 smashes for Britney Spears, Katy Perry, Kelly Clarkson, Avril Lavigne, and Flo Rida. After falling for her playful half-sung/half-rapped vocal delivery on a rough demo, Luke brought Ke$ha to RCA Records, which signed her in February 2009. The album — which will also feature Ke$ha's collaborations with veteran hitmaker Max Martin (Pink, Kelly Clarkson, Britney Spears) and in-demand songwriter/producer Benny Blanco (Katy Perry, 3OH!3, Spank Rock) — is shaping up to be an edgy collection of hard-hitting electro-pop songs, made all the more irresistible by their high-octane punk energy and Ke$ha's irreverent lyrics and attitude.

Ke$ha credits her love for story-songs to spending her formative years hanging out with veteran songwriters in Nashville. Her mom Pebe, a former punk-rock singer, is a songwriter whose career took off in Music City in the late '70s when a song she co-wrote, called "Old Flames Can't Hold A Candle To You," became a hit for Joe Sun in 1978 and a country chart-topper for Dolly Parton in 1980. But by the time Ke$ha was born in 1987 (during a party in Los Angeles' San Fernando Valley, Pebe was going through a bad patch, struggling to support Ke$ha and her older brother through her music.

In 1991, Pebe moved the family back to Nashville, where she had landed a new publishing deal. Ke$ha saw the inside of a lot of recording studios. She attended a music school in the Tennessee countryside, took songwriting classes, and fell in love with country music greats Johnny Cash, Dolly Parton, and Patsy Cline."

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ChangeAgentsCyndi

awearness : ChangeAgentsCyndi

A Grammy and Emmy award winning artist with more than 25 sterling years and global record sales in excess of 30 million, Cyndi Lauper has proven that she has the heart and soul to keep her legion of fans compelled by her every creative move. In June 2010, she released her 11th studio album, the Grammy nominated Memphis Blues, which sat atop the Billboard Blues Chart for 14 consecutive weeks and is her 5th top 40 album of her career.

2011 is proving to be another amazing period for this career artist as Lauper is set to release the DVD From Memphis with Love on October 25th, is expected to release her autobiography through Simon & Schuster, will launch her own reality show in partnership with Mark Burnett Productions, is completing work writing the music for the Broadway show "Kinky Boots," and continues her philanthropic work through her foundation, the True Colors Fund.

An unwavering advocate for lesbian, gay, bisexual and transgender (LGBT) equality since the start of her career, Cyndi created the True Colors Tour in 2007 and founded the True Colors Fund in 2008. The True Colors Fund seeks to inspire and engage everyone, particularly the straight community, to become involved in the advancement of LGBT equality and to raise awareness of and bring an end to LGBT youth who are experiencing homelessness. In addition, Cyndi is the Honorary Chairperson and a co-founder of the True Colors Residence, the first project of its kind to provide a permanent, supportive and secure home to formerly homeless LGBT youth in New York City.

Cyndi also continues to be a tireless participant in the struggle to end the HIV/AIDS pandemic. Most recently, Cyndi joined with Lady Gaga to be the spokespeople for the 2010 MAC Viva Glam Campaign and to educate woman about HIV/AIDS around the world. She also continues to participate in efforts and events for organizations like AMFAR, Broadway Cares/Equity Fights AIDS and the Gay Men's Health Crisis in order to speak out about the need for education and greater resources to fight this disease.

and bring an end to LGBT youth who are experiencing homelessness. In addition, Cyndi is the Honorary Chairperson and a co-founder of the True Colors Residence, the first project of its kind to provide a permanent, supportive and secure home to formerly homeless LGBT youth in New York City.

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ChangeAgentsRose

awearness : ChangeAgentsRose

Rose McGowan had never uttered a word of English until the age of 10. Born and raised as a child in Italy, McGowan grew up surrounded by a large family in Florence. It wasn't until her family moved to the United States, that she decided to make the move to Los Angeles to pursue acting. She can most recently be seen starring in Lionsgate's film, CONAN THE BARBARIAN (3D) by director Marcus Nispel. Rose plays the role of Marique, a half-witch half-human character opposite Jason Momoa. The film was released on August 19th, 2011.

She can be seen again in Lifetime's upcoming television movie THE PASTOR'S WIFE, a story based on real-life 2006 media sensation, Mary Winkler. Additionally, Rose wrapped production on the Victor Salva directed horror/thriller ROSEWOOD LANE. In this film, she plays the lead role of Dr. Sonny Blake, a radio talk show psychiatrist who moves back to her hometown and begins noticing the unusual behavior of a local paper boy. Although many of her fans may recognize her from more commercial hits, Rose's first starring role was actually in an independent one. After a fortuitous meeting with Gregg Araki in Los Angeles, he decided to cast McGowan as Amy Blue in his black comedy THE DOOM GENERATION. Her portrayal of the troubled teen garnered her attention from critics everywhere, and she was subsequently nominated for Best Debut Performance at the Independent Spirit Awards in 1996. McGowan followed up THE DOOM GENERATION with a variety of films, most notably Wes Craven's horror blockbuster SCREAM. Later in 1998, she appeared in the independent film, SOUTHIE, which won Best Picture at the 2000 Seattle Film Festival. Then, in 1999 she co-starred in the comedy JAWBREAKER as teen Courtney Shane. Her performance earned her a nomination for Best Villain at the 1999 MTV Movie Awards.

In 2001, McGowan replaced Shannon Dougherty on the popular television series CHARMED as the long lost Halliwell sister Paige. For her role as Paige, she won the 2005 Family Television Award for "favorite sister." Recently, she starred opposite Jonathan Rhys Meyers in the television mini-series ELVIS playing Ann-Margaret and in THE BLACK DAHLIA alongside Hilary Swank, Josh Hartnett, and Scarlett Johansson. McGowan currently resides in Los Angeles, CA.

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ChangeAgentsSarah

awearness : ChangeAgentsSarah

Celebrated in film, television, and fashion, Sarah Jessica Parker continues to expand upon her impressive collection of credits with her remarkable range and effortless style.

Later this year Parker will star in Garry Marshall's New Year's Eve, the sequel to the hit comedy Valentine's Day, which also stars Robert De Niro, Michelle Pfeiffer, and Hilary Swank. The film is set for release by Warner Bros. on December 9th. Parker will also lend her voice alongside Jessica Alba, Brendan Fraser, and James Gandolfini to the family-friendly animated feature Escape from Planet Earth, which The Weinstein Company will release in 2012.

Parker served as a producer and reprised her Emmy® award-winning role as Carrie Bradshaw in the screen adaptation of the hit HBO series Sex and the City followed by the theatrical release of Sex and the City 2. She won over critics and audiences alike in the series for which she was awarded a Golden Globe® for Best Actress in 2000, 2001, 2002 and 2004, as well as a Screen Actors Guild Award in 2001. Parker was also an executive producer on the series, which received the Golden Globe® Award for Outstanding Comedy Series three years in a row in 2000, 2001 and 2002, and was honored with an Emmy® for Outstanding Comedy Series in 2001.

Other film credits include: Douglas McGrath's comedy I Don't Know Show She Does It, based on the critically acclaimed bestseller by Allison Pearson; Did

You Hear About The Morgans opposite Hugh Grant; Smart People opposite Dennis Quad; Failure to Launch opposite Matthew McConaughey; her Golden Globe® nominated performance in The Family Stone; David Mamet's satirical comedy, State and Main; Paramount's 'Til There Was You; Tim Burton's Mars Attacks; If Lucy Fell opposite Ben Stiller; Tim Burton's Ed Wood co-starring Johnny Depp; The First Wives Club with Bette Midler, Diane Keaton and Goldie Hawn; Miami Rhapsody with Antonio Banderas; Disney's Hocus Pocus; Honeymoon in Vegas opposite Nicholas Cage; and her breakthrough role in L.A. Story co-starring Steve Martin. Early motion picture roles include: Flight of the Navigator; Girls Just Want to Have Fun; Footloose with Kevin Bacon; Michael Apted's First Born; Robert Wiemer's Somewhere Tomorrow; and United Artists' Rich Kids with John Lithgow. Through her production company Pretty Matches Productions, Parker has a first look deal with HBO to develop and produce films, television series, and long-form programming. She currently serves as executive producer on Bravo's "Work of Art: The Next Great Artist," now in its second season. The series features aspiring artists who compete for a solo show at the prestigious Brooklyn Museum. Parker also lends her time to charitable causes, she currently serves as a UNICEF ambassador and November 2009 the Obama administration elected her to be a member of the President's Committee on the Arts and the Humanities.

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ChangeAgentsEstelle

awearness : ChangeAgentsEstelle

Often hailed the "Queen of British Hip Hop," Estelle is a multiple award winning singer-songwriter, rapper and record producer. A native of West London, as child, she was heavily influenced by her family’s passion for music. Her mother was a massive reggae fan and raised Estelle listening to her records. This genre served as the foundation for a musical taste that develop and foster Estelle’s own interest in music.

While today, her diverse tastes range from Kanye West, Nas, Jay Z, Redman and Rah Digga to Mos Def, Jill Scott, Common and Teddy Riley, Estelle asserts that her main influences lie firmly with two of the most important female figures in Hip Hop soul – Missy Elliot and Mary J. Blige. “I like female artists who show that women don’t have to strip off or compromise themselves to be recognized as musicians. I can match men head to toe,” she remarks. While it is clear music has always been a part of her life, Estelle only broke onto the music industry in 2004 with release of her first album, The 18th Day. Hit singles “1980” and “Free” immediately garnered praise and attention for the budding artist. Later in 2008, she assumed international fame through her collaboration record with rapper Kanye West, titled “American Boy”. Reaching Top 10 in countries worldwide, the song earned her a Grammy Nomination for Song of the Year. In addition, “American Boy” was listed as Number 7 on Rolling Stone’s list of the 100 Best Songs of 2008. Since then, Estelle has continued to collaborate with some of the most prolific names in the music industry and gone on to release her 2nd and 3rd album. Her most recent album, "All of Me" currently continues to climb the charts with popular singles, "Freak" and "Fall In Love."

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ChangeAgentsMichaelFranti

awearness : ChangeAgentsMichaelFranti

“Music is sunshine,” says Michael Franti, one of the most positive and conscious artists in music today. “Like sunshine, music is a powerful force that can instantly and almost chemically change your entire mood. Music gives us new energy and a stronger sense of purpose.”

“Music is something you can’t hold in your hands, smell it, taste it or even see it, yest somehow just coming together and feeling these little vibrations that tickle our eardrums can somehow lift us all up out of our most difficult moments in life to unimaginable heights.”

Franti’s singularly open spirit reflects his own eclectic and intriguing background. Michael was born to an Irish-German-French mother and an African American and American Indian father in Oakland, then adopted by a Finnish American couple who raised him along with their three biological children and another African American son. While studying at the University of San Francisco, Franti formed the punk band The Beatnigs, and later the far more hip hop-inflected The Disposable Heroes of Hiphoprisy. Through it all, Franti has crossed all sorts of musical and physical boundaries in order to make music for everybody.

In the mid-Nineties, Franti first formed Spearhead, and increasingly in recent years, he's found his own voice musically and his own organic brand of popular success. Franti and Spearhead's last album, 2008's All Rebel Rockers -- recorded in Jamaica with legendary producers and players Sly & Robbie - became the biggest hit of Franti's career, hitting the Top 40 on the Billboard 200, and yielded his biggest hit, the Top 20 “Say Hey (I Love You).”

Michael Franti is not a man to openly chase success - in fact; he's not a man who even wears shoes(for the last ten years). Still, Franti has absolutely no problem hearing his music on the radio now. “When I was a kid, I used to listen to AM radio on family vacations in the car, and at family barbeques and my dad would leave the radio on. So songs that were the silly pop hits became a really meaningful part of my childhood - and of my adult life now. So when I think of the fact that there's some family out there on the beach in the summer together listening to `Say Hey,’ it makes me feel really good. The truth is a good pop song that makes you feel good can be something of value and meaning to people.”

For Franti, “To play for people and share your songs with them is to make a real connection. That’s why we play outside our shows for those who can’t afford to come inside. They need the songs too - maybe more. That’s the reality. And as a musician I was on tour with put it recently, “Our fans didn’t come to us from a reality show. They came to us from reality.” And so, we mean something in their lives. We’re the music they put on when they drive their little kids to school, or hang out with the person they love at night. There’s no higher honor. So they have an investment in the music. And that means so much because this music is very personal to me too.”

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ChangeAgentsAmrWaked

awearness : ChangeAgentsAmrWaked

Amr Waked is an Egyptian film, television, and stage actor, known for his roles portraying Middle Eastern and Mediterranean characters. He is best known to international audiences as the terrorist leader in the 2005 film Syriana. He was recently featured in Vanity Fair for his involvement in the 2011 Egypt anti-government protests.

Amr Waked, has been named Regional Goodwill Ambassador for the Joint United Nations Program on HIV/AIDS (UNAIDS) in the Middle East and North Africa (MENA). He joins UNAIDS' commitment to speaking out against stigma and discrimination of people living with or affected by HIV. Waked's first major role was in Ashab wala business (2001), for which reviewer's offered that he portrayed the role of “Gehad “ so well that many viewers left the theater believing he was actually a Palestinian actor, rather than Egyptian. His first lead role was as Ahmed in Deil el Samaka (The Fish's tail) (2003), and in 2005 he worked along side George Clooney in the film Syriana, for which in 2006 he won a ‘Special Award for Arabs in The International Cinema' at the Cairo International Film Festival. Waked joined the cast of the Egyptian television series “Lahazat Harega” “Critical Moments” in 2007, shooting 32 episodes for season one.

Waked was born on August 7, 1972. He is a graduate of the American University in Cairo, and has performed in theater from 1992 through 2002. He originally just moonlighted as an actor, and relied on his day job as a stock trader, before finally dedicating himself to a career as an actor.

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ChangeAgentsLaurenBush

awearness : ChangeAgentsLaurenBush

Lauren Bush is the Co-Founder and CEO of FEED Projects, a charitable company with the mission of creating good products that help better the world. Each FEED bag sold provides hungry children with school meals through the United Nations World Food Program. Lauren has been an Honorary Spokesperson for WFP for the past four years, traveling to ten countries to visit WFP field operations, and helped launch their Universities Fighting Hunger initiative, which educates and engages university age students in the fight against world hunger. She came back from her field trips inspired to help in the fight against hunger and created the initial FEED 1 bag.In 2006, she started FEED Projects with her business partner, Ellen Gustafson, by producing an eco-friendly tote that helps raise money for Food for Education programs around the world.

Lauren is also the Co-Founder of the FEED Foundation, a 501c3 non-profit organization with the vision of a sustainable food system and a well-nourished world. Working together the FEED Foundation and FEED Projects, LLC have provided close to $6 million to UN World Food Program school-feeding operations since April 2007.

Lauren was born in Denver, Colorado, and grew up in Houston, Texas. As a model, Lauren has carved her own niche in the fashion world and was featured on the cover of various publications such as Vogue, Vanity Fair, Glamour, Tatler, W, and Town and Country. Lauren graduated from Princeton University in 2006 with a B.A. in Anthropology and certificate in Photography. She now resides in New York City, where she works on FEED and other socially conscious and eco-friendly projects.

My journey to FEED started when I was a student. I knew what hunger was only through volunteering at soup kitchens with my family, but nothing could have prepared me for my first trip with the UN World Food Program (WFP) to Guatemala in 2003 as their Honorary Spokesperson. For me, it was one of the most eye opening experiences of my life. To see poverty and hunger firsthand, and only a three-hour flight from my home, was shocking. Food is so essential that it is unbelievable that every minute 16 people die worldwide of starvation, most of whom are under 5 years old.

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ChangeAgentsCoryBooker

awearness : ChangeAgentsCoryBooker

The Honorable Cory A. Booker, 41, is the Mayor of Newark, New Jersey. He took the oath of office as Mayor of New Jersey's largest city on July 1, 2006 following a sweeping electoral victory and was re-elected to a second term on May 11, 2010.

Elected with a clear mandate for change, Mayor Booker has begun work on realizing a bold vision for the city. Newark's mission is to set a national standard for urban transformation by marshalling its resources to achieve security, economic abundance and an environment that is nurturing and empowering for individuals and families. Mayor Booker and his Administration have made meaningful strides towards achieving the City's mission. On April 1, 2010, the City of Newark experienced its first homicide-free month in more than forty years and was recognized in July 2008 for leading the nation among large cities for reductions in shootings and murders, achieving decreases of more than 40% reductions in both categories. Radical transformation of the Newark Police Department under Mayor Booker's leadership, together with the deployment of over 100 surveillance cameras throughout City, has led to Newark setting the nationwide pace for crime reduction.

Among other recent notable achievements under Mayor Booker's leadership, the City of Newark has committed to a $40 million transformation of the City's parks and playgrounds through a ground-breaking public/private partnership. The Booker Administration has also doubled affordable housing production.

Mayor Booker's political career began in 1998, after serving as Staff Attorney for the Urban Justice Center in Newark. He rose to prominence as Newark's Central Ward Councilman. During his four years of service from 1998-2002, then-Councilman Booker earned a reputation as a leader with innovative ideas and bold actions, from increasing security in public housing to building new playgrounds. This work was the foundation for his leadership as Mayor. For this work, he has been recognized in numerous publications, including, among others, Time, Esquire, New Jersey Monthly (naming him as one of New Jersey's top 40 under 40), Black Enterprise (naming him to the Hot List, America's Most Powerful Players under 40) and The New York Times Magazine.

Reflecting his commitment to education, Mayor Booker is a member of numerous boards and advisory committees including Democrats for Education Reform, Columbia University Teachers' College Board of Trustees and the Black Alliance for Educational Options. Mayor Booker received his B. A. and M. A. from Stanford University, a B. A. in Modern History at Oxford University as a Rhodes Scholar, and completed his law degree at Yale University.

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